GAP Should Learn from JCP Mistakes
Sales have dramatically dropped since JC Penney’s showed their “bold new marketing strategy” included pushing a lesbian spokesperson and same-sex couples in their advertising. JC Penney’s current marketing plan has done incalculable amounts of damage to this once family-friendly store. If they would quit pushing a deviant and unhealthy lifestyle and focus on product quality and value along with excellent customer service, their bottom line would be not be struggling.
Hopefully JC Penney’s (and other retailers) will listen to their long time customers now as JCP is reporting a bigger-than-expected loss and plummeting profits in the first quarter. The retailer lost $163 million in the quarter ending April 28. Numbers do not lie.
Companies should learn from others’ mistakes. Retailers need to choose morality or remain neutral. Otherwise, their bottom dollar will suffer.
Speaking of companies who are choosing to be politically correct instead of focusing on selling clothes; GAP is also guilty. In Los Angeles, CA, GAP has a billboard located downtown that reads: “GAP- BE BRIGHT- BE ONE” with two homosexual men pressed together under a shared t-shirt. They are hugging each other and facing the camera cheek-to-cheek. “BE ONE” is in large letters which emphasizes the same-sex relationship.
GAP Inc. Brands, including Old Navy, Banana Republic, Piperlime, and Athleta, does not deserve, nor will it get, money from conservative families across the country. Supporting GAP is not an option until they decide to remain neutral in the culture war. GAP needs to seriously consider how their immoral advertising affect the youth of our nation.
Christians should urge for the removal of GAP’s offensive billboard in Los Angeles and any other city where it is located. GAP will also need to cancel any plans to use the “Be One” ad campaign elsewhere including store-front posters, its website, and in print magazine ads.
GAP Inc. Brands approved this type of ad in public areas where families and children are sure to see it. Please send your email to GAP now and let them know you are offended by their disrespect for family values and common decency.
Fuck you One Million Moms. Seriously.
Kids will not look at two men and be scarred. Your close-minded, ignorant attitudes are the problem here and will be the only way children will be scarred. The intolerance and hate you spread is not okay. Your religion is not an excuse to condemn others the way you do. If you had any decency at all, you would stop this asinine campaign of hate that leads to nothing but hostility and kids killing themselves because people like you tell them it’s not okay to be who they are. Believe what you want and teach your kids your values, but do not expect the rest of the world to feel the same way necessarily. Your words and actions are causing people to end their lives, which to me is the ultimate sin. Your god did not put you on this earth to do something terrible like this, and I hope he judges you like you say he judges anybody who is LGBT one day.
I’m so proud that I work for a company that will put up a billboard like this.